Final Production

Here is a copy of our final production for our music video to the song "New York City" by The Chainsmokers:

Focus Group Feedback:

Phoebe: "I think the girls have made this video look really cool! The corrections which were needed after the first and second drafts have been made, the final product looks really refined the concept is definitely there."

James: "The quality of the final product is understandably a lot higher than the first two drafts. I really like the transitions used and the reversed sequences. I like the fact they've gone off path from their plans in order to avoid continuity issues as I think is shows how versatile they are as a group."

Alex: "This is still completely different to the storyboard but it works. The girls have obviously worked hard and spent time on fixing the issues and I like that they kept putting new ideas in there. I really understand the concept and storyline of the music video and it fits well with the song."

Scarlett: "It was a promising first draft and an even better second draft, this final product is an even better outcome. The audio goes with the visuals and you can see that links are being made. I am really glad the jumpy cuts have been fixed and the music video is more visually enjoyable now."

Ben: "I really love the emotions Phoebe is portraying in the music video and it goes really well with the song. The whole concept works really well and I can easily understand what is going on. I like the use of different shots and angles to portray different messages and meanings and I really like the underlying messages which have connections with the song."

Teacher Feedback: 

Mr Kerrigan: "I like the idea behind your narrative; there is a clear sense of progression, and it ties-in well with the song. The idea of a literal journey that parallels an emotional journal is a well-established convention of story-telling, and it works well here. I particularly like the night-time shots; they match the tone and mood of the song. There is a nice transition between the day-time and night-time scenes; the use of speeding up the footage in post-production editing works well and is an effective way of time-shifting. I like that there is a sense repeatability in your video; whilst the story makes sense after the first viewing, subsequent viewings allow the viewer to pick up on subtle details, which allow for a more developed understanding."

Personal Reflection:

"I really love how the final product has turned out. I think the storyline and concept is there and the different shots show the meaning and messages really well throughout. I like the colour throughout as it is really natural and un-manipulated. I like that when we encountered issues such as the lip-syncing not linking up we used different editing skills to fix the issue. The transitions have been fixed in some parts and other shots have been recut in order to make the video appear more fluid and natural. I am really proud of Phoebe, our actress, as her emotions both facially and bodily were expressed successfully throughout and really fit with the song. I am proud of the links made between the visual and audio as it was something we considered really important when planning the video. Overall I am extraordinarily happy with how the video has turned out and how our editing skills have developed as the process went on."