Performer and Record Label:
Justin Bieber is a Canadian singer and songwriter. He was discovered after a talent manager found one of his videos on YouTube, and was later signed to RBMG. He is also linked to labels such as; 'Island', 'Teen Island', 'School Boy' and 'Def Jam'. He is originally from Canada, however he moved to the United States and which is where he is currently living.
"Where Are Ü Now"
Lyrics:
I need you (the) I need you
I need you (the) I need you
I need you, you, you, you, you, you
I need you (the) I need you
I need you (the) I need you
I need you, you, you, you, you, you
You, you, you
I need you the most
I gave you the key when the door wasn't open, just admit it
See, I gave you faith, turned your doubt into hoping, can’t deny it
Now I’m all alone and my joys turned to moping
Tell me, where are you now that I need you?
Where are you now?
Where are you now that I need you?
Couldn't find you anywhere
When you broke down I didn't leave you
I was by your side
So where are you now that I need you?
Where are you now that I need you?
Where are you now that I need you?
Where are you now that I need you?
Where are you now that I need you?
I gave you attention when nobody else was paying
I gave you the shirt off my back, what you saying?
To keep you warm
I showed you the game everybody else was playing, that's for sure
And I was on my knees when nobody else was praying, oh Lord
Where are you now that I need you?
Where are you now that I need you?
I need you (the) I need you
I need you (the) I need you
I need you, you, you, you, you, you
Where are you now that I need you?
I need you (the) I need you
I need you (the) I need you
I need you, you, you, you, you, you
I need you the most
Where are you now that I need you?
Where are you now that I need you?
Where are you now that I need you?
I need you the most (I need you the most, I need you the most)
Lyrics Analysis:
Narrative:
The beginning of the video starts off in a gallery with photos of Justin lined up on the walls. The camera moves towards one of the canvas's which is black, it then goes through the canvas and Justin fades into the shot. The first minute is Justin singing to the camera and connecting with the audience about his lost love before the beat drops and a number of doodles erupt onscreen and are edited over Justin. This sets the fast pace for the rest of the video, after the doodles there are a lot of fast cuts in what seems to be a high school corridor at first but is then shown to be the gallery from the first shot and people are painting their own work. The people in the gallery are the ones making the doodles which are edited onto Justin and the video almost has a 'making of' vibe to it because you can see the cameras filming the people doodling. The video then comes full circle and goes back to the solid visual of Justin singing to the camera again before the beat drops again and the doodles reemerge. The video ends with Justin standing in front of a white screen with doodles covering him before the song ends and the visuals fade to black.
Shot Analysis:
Total Time = 4:11
Total Shots = 93
Close-Up Shots = 54
Mid Shot = 34
Long Shot = 13
POV Shot =1
Over-the-Shoulder Shot = 0
There were a lot of combination shots which were tallied twice, also there weren't as many cuts because the editor used fades instead and this meant that they weren't counted in the tally as straight cuts.
There were a lot of combination shots which were tallied twice, also there weren't as many cuts because the editor used fades instead and this meant that they weren't counted in the tally as straight cuts.
Mise en Scene
Setting:
This video is very simplistic in the sense that the only location is a green screen and an art gallery. It is the simple setting which makes the editing a lot more effective. It can be assumed that the video is set in LA because of the good weather which can be seen through the window in the gallery. The canvas like pieces on the walls in the gallery and virtual which means that when the camera is based in the gallery and looking at the walls, the visuals show Justin dancing and moving as well as the doodles being edited on at the same time.
Costume, makeup and props:
Costume and makeup in this video isn't one of the main focuses. Justin Bieber wears a pair of jeans, a white t-shirt and a button up shirt over the top which is not done up along with white trainers. Justin himself doesn't use any props he just dances around and sings to the camera. However, in the gallery when the people are doing their own artwork they use props such as paints and paint brushes, as well as handbags and other various items owned by the people doing the doodles.
Lighting and Colour:
The lighting when Justin is singing to the camera is quite dark and there is a single light shining at the back lighting up Justin so he can be seen. When he is standing in front of the white background he becomes a darker colour so he contrasts with the light, bright background. The doodles are a wide variation of colours and are very bright so that they can stand out. The gallery is very light and open in the sense that everything stands out. The people are darker than the white walls so that they contrast the background, especially more so if the person is wearing darker clothing.
Camera and Editing:
The camera work is a lot more simplistic than the editing process. The editing would've been very difficult because in post production the doodles would've had to have been drawn onto the frames so that they match up and work. Also it would've been difficult to link the doodles, the speed at which the frames move and the song itself. The visuals and lyrics/beat of the song have to match. Therefore, when the beat drops, something has to be shown on the screen in response to it happening.
Focus Group Opinions:
"It is very creative having the doodles in the background of Justin Bieber singing. It breaks up the video in a cool way."
"The song itself is very repetitive so the fact that the doodles are different every time the beat changes makes the video easier to watch and enjoy without getting bored."
"It's funny how the doodles are so random and sometimes uncensored, its weird and quirky. I like the simple setting and its good how the video goes from calm when Justin is singing to crazy and jumpy when the beat changes and he's dancing around."
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