The Chainsmokers are an American DJ duo consisting of Andrew Taggart and Alex Pall. They were formed as an EDM DJ duo in 2012 under the management of Adam Alpert in New York City. Initially, the duo started out by making remixes of indie bands. In 2012 they collaborated with Indian actress and artist Priyanka Chopra on the single 'Erase' which was followed by 'The Rookie' in early 2013.
Their single '#selfie' was released for free in December 2013 and picked up by Dim Mak Records who re-released it in January 2014 and eventually streamed it to Republic Records. The single helped the duo to achieve breakthrough success as it charted internationally and peaked on the Dance/Electronic Songs chart.
August 5th 2014, The Chainsmokers released 'Kanye' featuring sirenXX which was the follow up to '#Selfie'. Around seven months later, they released 'Let You Go', featuring the American synth-pop group, Great Good Fine Ok.
The Chainsmokers signed with Disruptor Records, a joint venture label with Sony Music Entertainment as well as Columbia Records which is a subsidiary of Sony Music Entertainment; this was by their manager Adam Alpert in April 2015.
On October 23rd, 2015, The Chainsmokers released their first EP titled 'Bouquet' which features the songs; 'New York City', 'Waterbed', 'Until You Were Gone', 'Good Intentions' and 'Roses'. Their follow-up single 'Don't Let Me Down' was released on February 5th, 2016 featuring the singer Daya. A couple of months later they released the single 'Inside Out' which featured the Austrian singer Charlee.
On July 29th 2016, The Chainsmokers released 'Closer' featuring the singer Halsey, which reached number 1 on the US Hot 100 and UK singles charts.
Genre:
The Chainsmokers associated genres are:- Electro house
- Progressive House
- Electric Dance Music
- Trap Music
- Electropop
- Dance-pop
Conventions of these genres: When it comes to EDM (Electric Dance Music) dancing plays a huge role, mainly due to the fact that this music is found in clubs where people are typically there to dance. It is also conventional for the artists not to appear in the videos as they usually have a narrative, more often than not unrelated to the lyrics. A summary of a standard EDM music video is that an upbeat song has an equally upbeat video with an unrelated narrative, and dance and party scenes. Bright colours are common as well as women dressed in minimal clothing.
Through research of the EDM genre itself, I have found that music videos for this genre do not have many codes and conventions; this is because it allows more freedom for the artist. Most artists follow the same creative routes and create a video which is suited to young people.
"House/Dance music is a genre of electronic dance music - originating in the American city of Chicago in the early 80s. At the start of this new craze, this genre was generally dance-based music, which was then characterized by repetitive 4/4 beats and the rhythms were mainly provided by drum machines, off-beat hi-hat cymbals and synthesized baselines. Now, this genre has moved on, but has still kept several of these core elements. This has manifested into fusion sub genres, the likes of euro house, tech house and electro house." - https://prezi.com/ypvixntzrug3/dancehouse-genre-conventions/
Through research of the EDM genre itself, I have found that music videos for this genre do not have many codes and conventions; this is because it allows more freedom for the artist. Most artists follow the same creative routes and create a video which is suited to young people.
"House/Dance music is a genre of electronic dance music - originating in the American city of Chicago in the early 80s. At the start of this new craze, this genre was generally dance-based music, which was then characterized by repetitive 4/4 beats and the rhythms were mainly provided by drum machines, off-beat hi-hat cymbals and synthesized baselines. Now, this genre has moved on, but has still kept several of these core elements. This has manifested into fusion sub genres, the likes of euro house, tech house and electro house." - https://prezi.com/ypvixntzrug3/dancehouse-genre-conventions/
Modern artists with this genre include:
- Calvin Harris
- Zedd
- Diplo
- Avicii
- Tiesto
- The Chainsmokers
- Nicki Minaj
Statistics of this genre: The industry is said to be worth $6.9 billion.
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