Question 4: Evaluation

How did you use media technologies in the construction and research, planning and evaluation stages?

Script:

Katie: Youtube: 

Initially we used YouTube to research our chosen artist and their existing music videos. We analysed the existing music videos to decipher their conventions and see what kind of things we could include in our video. We watched music videos from different genres in order to identify conventions and see if we could incorporate those conventions in our EDM genre. By researching different conventions we would be able to create a more diverse music video ourselves. Of course our genre was EDM therefore we focused on specific artists who produced EDM music and videos.

Grace: Google: 

During planning we researched Andrew Goodwin's key points which were;

• Technical aspect of a music video
• Star image, lots of camera shots making him/her the main focus and centre of attention
• Narrative and performance of the song
• Thought through beat (seeing what the lyrics mean in your head)
• Relationship between the song and visuals

We specifically used the narrative and performance by focusing on Phoebe all throughout the video. we also created links between the visuals and song by linking shots such as the 'rearview mirror'. We used blogger to track our progress and also used social media in order to contact the band. Social media was also used to contact our focus group during every aspect of the process.

Bonnie: Pre-filming: 

During the pre-filming we used DSLR cameras to go to our locations and take shots of where we were filming. We also took reeky shots in order to prepare for our actual filming day. It was important to take practice shots so that we knew what we were working with and we were able to see if our ideas would work.

Katie: Filming: 

We filmed in different locations which therefore meant we had to use different set ups. This meant we had to play around with the camera and adapt the lenses when necessary.  It was important to adapt the shots in order to create more dynamic when filming. By manipulating the lens we added more depth to the shot. We filmed a lot of extra footage so that we would have leeway during editing and wouldn't run out of footage. We filmed things which weren't on our storyboard however those shots worked out really well and we wanted to include them in our video.

Grace: Editing: 

We used Adobe Premier Pro which is a software we haven't used before which meant we had to learn from scratched how it worked. To do this we watched tutorials on Youtube and google to find out about different techniques. A new technique we tried to use was colour grading however we didn't like the effect it had on the video and decided the original colour didn't need changing in the music video, our digipak nor our poster. Adobe was quick and relatively easy to use once we had gotten the hang of it. We were thankful that Adobe allowed us to make a relatively high quality piece that each of us was happy with.