What is a Digipak?

What is a digipak?

• A digipak style of packaging is often used for CD singles or special editions of CD albums.
• Digipaks consist of a book-style paperboard or card outer binding; with one of more plastic trays capable of holding a CD or DVD attached to the inside.
• The term 'digipak' came to be used to describe all soft CD packaging.
• Digipaks were first created by MeadWestavco, their product called 'Digi-pak' is trademarked; however, as the design format became popular and began to be used by more and more artists and manufacturers. 
• Currently, digipaks are very common and popular.

How does a digipak benefit the artist?

• The front of the digipak has an aspect of what the artist is trying to represent, also what their genre is.
• The digipak is likely to have a theme and construct a message about the artist's image.
• This helps to enhance the artist's brand and increase their popularity.
• The digipak also helps the artist in enhancing their creative power, for example, it is likely that the theme of the digipak will follow the theme of the artists's album. Therefore linking the artist to their products in a  consistent way.
• All aspects of the digipak, the album, the music videos and the artist's brand are joint together. 
• The artist is benefited because their music is being promoted in the music industry and brings awareness and more popularity to the artist. 
• This means more album sales and a happier artist and more importantly a happy record label.